Who are Free Bet?

At Free Bet, we’re more than just a name. We’re a team of passionate individuals committed to offering the best quality content & offers ranging from using AI in betting strategy and leveraging free bets to start your  journey today. 
Our mission is to provide innovative content & solutions, and we’re dedicated to serving our community, customers, and partners with integrity, innovation, and a personal touch.

Founded by a small, London-based team in 2023, we have over 5 years of hands-on AI experience building and leading the development of a variety of AI tools and have a passion for sports, probabilities and outcome-based strategic investments.


Our Team

James Warwick

CEO & Free Bet Founder

Juan Paulo

Content Director

Juan recently joined the team in 2024 and is a former news writer for several esteemed South American betting publications. He assists with the writing & development of sports articles and reviews. He is now a full-time writer and avid bettor, identifying free bets and reviewing bookmakers both in the UK and abroad.


Our Mission


“Free Bet aims to be the number one resource for AI Sports Betting & Free Bet Offers in the UK market and beyond.”

— James Warwick, CEO.


Afiliate Disclosure

Here at Free Bet we are an affiliate type website. This means we do not offer actual betting on our site but we do provide authentic reviews and independent gambling advice showcasing some of the best places for your online betting needs.

Similar to a comparison site where you can find cheap holiday deals, or flights, we are helping you compare the best free bet offers.

We are committed to bringing you the best betting offers and our business model is based on receiving compensation when one of our users signs up and plays through the links on our website.